Why user-generated content.
Let's see some of the most important benefits of user-generated content.
75% of users believe user-generated content to be more honest and valuable
When users generate content to your brand, it builds a stronger sense of connection with your business
50% of consumers find user-generated content more memorable than brand produced content
4 major issues around UGC.
It is not that simple for the brand to get user-generated content on existing social media.
The content gathered from people on social media is not licensed to be used by brands for communication purposes
Time consuming process
It requires time and personnel to filter user-generated content on social media
Most of the time the process results in people chatting between each other or simply spamming
On social media people are used to talking about irrelevant subjects and creating noise under posts
To tackle those issues
we created, Pericles!
Pericles is a sophisticated platform where
users are navigated from several marketing
channels and where they are asked to provide content
(pictures, videos, stories, experiences etc.) on a specific topic.
Pericles includes a gamified voting system that
allows users to pick their favorite pieces of content.
No more issues around UGC.
With Pericles we address the 4 major issues around user generated content mentioned above.
No legal issues
We invite people to write in Pericles where we ensure that you have the right to use the content for communication purposes
The voting system implemented in Pericles, filters the content for you
We allow users to write only once on your campaign in order to avoid spam
Users vote for the content that is more relevant to them
From UGC to amazing
At Gaming Brotherhood we offer a complete solution for your content marketing.
We take the user-generated content, from Pericles application, and transform it into amazing marketable content.