14 Content Marketing Ideas For Small Business That Boost Conversions

Introduction   It is without saying that nowadays, content marketing is for almost every marketer a powerful weapon in his/her hands. It has become a universal tactic, with almost 88% of companies using it in 2017. However, do you know how to use it effectively in order to achieve the one ultimate...

Brand Awareness

How To Leverage UGC Best Practices To Increase Brand Awareness

Introduction   In a previous post, we explored the ways that lead to more conversions by taking advantage of User-Generated Content (UGC). Now it’s time to go one step backwards and determine how UGC is related to brand awareness and how you can exploit this correlation by applying UGC best practices.  ...

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