IDENTIFYING THE BRAND'S BUSINESS
Orange Grove is a well-respected incubator in Greece. As the startup scene grows bigger and bigger and more incubators start to compete Orange Grove wants to constantly promote its concept and stay ahead of the competition both in practice and in terms of advertising.
Startup entrepreneurs share the same passion with each other for their ideas and business. The market that Orange Grove addresses to consists of people with a ranging age of 18 to 40 and fresh ideas, no matter what the industry sector of their business is.
How do we engage both old and new startups in raising awareness for Orange Grove in a single campaign?
Gaming Brotherhood run a campaign and gathered the best memories from startups that have already been in Orange Grove and then re-marketed the outcome in other content forms in order to both celebrate the 3 Years event and pass on the close community environment, the amazing events and the strong bonds that are formed between startups in Orange Grove.
Gaming Brotherhood was assigned with the task to generate content for marketing about the 3 Years of Orange Grove in an attempt to both celebrate the event and simultaneously raise awareness for the upcoming application round. Pericles ensured that the existing audience was activated and engaged in the campaign.
The outcome was thrilling! Not only the engagement was really high but also the video was a huge success on social media managing to bring to OG more people and application prospects than any of the previous years.
Gaming Brotherhood have been extremely easy to work with. They are organised and friendly and have an in depth knowledge of digital that becomes apparent as soon as you meet them.