IDENTIFYING THE BRAND'S BUSINESS
Proxorame aspires to be a leading cultural activist community that creates different attitudes and dispels prejudice by eroding old barriers and building new structures.
Proxorame is all about motivating young people to take action and make a difference with their way of living. As a result, the main target group of Proxorame consists mostly of people around the ages of 16 to 34.
Realize the market needs. See the trends of the audience and where to focus content-wise and activity-wise.
Gaming Brotherhood run a campaign for Proxorame, asking people to share their concerns that most affect them and where should, the Proxorame group, specifically focus on. Furthermore, we activated the audience of Proxorame to stimulate engagement and deliver the campaign to a broader audience.
Gaming Brotherhood generated a big engagement boost for Proxorame and not only that. It is important to add that Proxorame found, through Gaming Brotherhood's User Generated Content Platform, people to contribute in organizing events and cultural activities. Realised who of the audience have the potential to be, or are, opinion makers.