14 Content Marketing Ideas For Small Business That Boost Conversions

Introduction   It is without saying that nowadays, content marketing is for almost every marketer a powerful weapon in his/her hands. It has become a universal tactic, with almost 88% of companies using it in 2017. However, do you know how to use it effectively in order to achieve the one ultimate...

brand name

Brand name or the power of your narrative

We all know the importance of the Brand name, nevertheless nobody can define with accuracy what exactly means, how is perceived by different people and what it entails. If you ask a designer, his answer will be that branding is your logo and the continuity in aesthetics in everything that you...

Στρατηγική content marketing

Στρατηγική content marketing. Τα πέντε βήματα που πρέπει να γνωρίζετε

Το content marketing κάποτε ήταν το μυστικό όπλο των εξειδικευμένων marketers. Πλέον αποτελεί κοινή τακτική όλων των επαγγελματιών. Τί σημαίνει αυτό; Ότι ήρθε η ώρα για όλους εμάς να χτίσουμε την πιο άριστη στρατηγική content marketing για την επιχείρησή μας. Πώς θα το κάνουμε όμως; Στο σημερινό μας άρθρο παραθέτουμε τα βασικά βήματα και...

Content marketing consumer

Content Marketing Statistics for 2015

We have all spent time and money looking for the right way to create effective communication channels with our audience. Millions of euros/dollars, various budgets are approved each year by each of company, aiming at retaining old customers and attracting new customers. Of course, trends are changing and technology has created...

marketeer doing some content marketing

Content Marketing the hidden Ace

Today more than ever, creating trustworthy and long-lasting relationships with customers is one of the most crucial and difficult issues that marketers are called upon to solve. To these questions answers maybe found though Content Marketing. Social media and the rapid evolution of the internet has enabled consumers to be informed,...

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